sarah_mitchell_cv_FINAL_v3.docx
SARAH MITCHELL
07700 900123 /
[email protected] / didsbury
commercialy minded marketing leader with eleven years experiance across retail and consumer brands most recently owning a £1.2m annual budget and a team of six, track record of turning under performing channels into reliable revenue drivers, comfortable presenting to boards and briefing agencies and getting hands on with campain data
EXPERIENCE
Thornbury & Co · Mar 2021 — Present
- own the annual marketing budget of £1.2m across digital print and in store reporting to the commercial director
- rebuilt the paid social programme from scratch lifting return on ad spend from 2.1x to 2.9x, cost per acquisition down 24%
- lead a team of six across content crm and perfomance
£1.2m budget · ROAS 2.1x → 2.9x
marketing manager, fenwick retail group, jun 2017 - feb 2021
campaigns for 14 store openings across the north of england, email database 40k to 165k contacts, £350k seasonal campaign 18% yoy uplift
EDUCATION
ba hons marketing management 2:1, university of leeds, 2011-2014
references available on request. notice period 4 weeks. interests trail running, photography, parkrun
Sarah Mitchell
Senior Marketing Manager
[email protected] · 07700 900123 · Manchester
SM
Profile
Commercially minded marketing leader with eleven years' experience across retail and consumer brands, owning a £1.2m annual budget and a team of six.
Experience
Thornbury & Co · Mar 2021 — Present Senior Marketing Manager
- Owns the £1.2m annual budget across digital, print and in-store.
- Rebuilt paid social, lifting ROAS from 2.1x to 2.9x and cutting CPA 24%.
- Leads a team of six across content, CRM and performance.
£1.2m budget · ROAS 2.1x → 2.9x Marketing Manager — Fenwick Retail Group
Jun 2017 — Feb 2021 · Leeds
Multi-channel campaigns for 14 store openings; grew the email database from 40k to 165k contacts.
Skills
Brand strategyPaid socialCRM & emailBudget ownership
Education
BA (Hons) Marketing Management, 2:1 — University of Leeds
Prepared by Harrison Search
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